The 3 Most Critical Items on Your Facebook Fan Page

by Alyson Stanfield on September 2, 2010

The best way to get your art online quickly and free these days is to create a professional PAGE on Facebook — a.k.a. a Fan Page.

Facebook pages are public and are indexed by Google. Think of them as another website.

“I don’t have time to mess with another website!” you might say. Of course you don’t. No one has time. You make time.

You make time because you know that Facebook has over 400 million users. You make time because many of those 400 million people using Facebook prefer it as their primary online connection.

I love Tim Bradford's short description about his art.

All artists’ fan pages on Facebook should have three critical elements.

1. A short descriptive sentence or two about your art. This isn’t your bio or about your family. This is about your work. Remember that it’s a fan page for fans of your art.

Try out different words from time to time. Be creative!

2. Images of your art under Photos.
If we go to an artist’s fan page, we expect to see art. Don’t make us search, click off of Facebook, or scroll for it.

Facebook has nice-sized thumbnails, so we can get a good overview of your work by looking at Photos.

3. Credit lines!
The main problem with the main photos page on Facebook is that there are no titles under the images. Scroll down and you lose the artist’s name.

For this reason, it’s critical to have a complete credit line below each image. Enter this information in the description for every piece of artwork you post on Facebook.

I looked at 10+ artist pages that I thought would have this information before finding it on Lisa Call’s fan page.

When you have a complete credit line as Lisa does here (as you should whenever you post any image anywhere online!), your name is with the image whether the reader scrolls or not.

Lisa Call's fine art fan page on Facebook

Lisa Call uses a complete credit line under her images in her Facebook photo album.

Note that a credit line isn’t just a title, but also includes the dimensions (HxWxD), media, and your copyright. Savvy artists will also use the copyright date.

But Lisa goes a step further and also includes the credit line when she features images on her wall.

Lisa Call Fine Art on Facebook

Lisa Call also adds a complete credit line next to any image she posts on her wall.

Too many of you are uploading images with no information next to the art. Sure, it may be in the image description in your photo album, but that doesn’t show up in thumbnails or on your wall.

Want credit for your art? Post it, yes! But finish the job by adding the complete credit line. Just as you wouldn’t hang your art without a label, you shouldn’t post it anywhere without this information.

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Promote Your Art with SlideShare

by Alyson Stanfield on September 1, 2010

SlideShare is a presentation tool that can you help you promote your art to a whole new audience at no cost.

If you have images and access to Microsoft PowerPoint or Apple Keynote, you can make a SlideShare presentation.

Harriete Estel Berman of the Ask Harriete blog says SlideShare is her favorite method for promoting her art online. Her SlideShare site includes a number of presentations of her artwork. I recommend Obverse Obession, a 2-minute look at Harriete’s chocolate pot with the same name. It’s very entertaining!

Harriete Estel Berman, California Dream Teapot

Harriete Estel Berman's channel on SlideShare

There are six steps involved in creating a SlideShare presentation.

Create Your Profile on SlideShare under "Personal Information"

1. Create an account on SlideShare.
To add your profile after creating your account, look under your name in the upper right corner of the page. It’s under “Personal Information” rather than “Public Profile.” The best general art category is strangely titled “Photography/Arts.”

2. Write a script for your presentation.
What is the story behind your presentation? What’s the focus? Will you use audio? Will you add text to your slides, or will you just have images of yourself and your art? Any way you look at it, you need to map out the order and content of your slides.

3. Create your presentation in PowerPoint or Keynote.

4. Record any audio.
This requires some technology know how. While audio is optional, it adds a whole new dimension to your presentation.

5. Upload your file to your SlideShare site.
Be patient because it can take time for a large file to upload.

6. Tell people about it!
You can add your SlideShare presentations to your website and social media accounts—including YouTube.

While you want to share your work with those who know you, don’t forget the added benefit of having a SlideShare site. Harriete says ” . . . most of the people watching my SlideShare presentations are not watching the presentation on my website but discovering my work on SlideShare itself or some other social networking site.”

Get ready to welcome a new audience!

Want more details on SlideShare?

Harriete’s special 8-page report includes screen shots, specific information on how to create audio, and suggested resources. It’s my September gift to you for newsletter subscribers. Join the free Art Marketing Action newsletter list and download the file instantly.

Listen to the audio version of this post.

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Art Marketing Action Podcast: Promote Your Art with SlideShare

September 1, 2010

Audio version of the post with the same name. Artists can use SlideShare to promote their artwork at no cost and gain a new audience for their work.

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How to Know When You’re Ready to Sell Your Art

August 30, 2010

You can start selling art at any time that feels comfortable for you. If someone wants to buy a piece and you believe in the quality of the work, sell it. But there’s a difference between selling art and marketing it. Four-item checklist for beginning sales.

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@abstanfield Tweekly

August 29, 2010

Best of Alyson’s Twitter tweets from the past week (or so).

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How to Be Humble When You’ve Messed Up

August 28, 2010

Kirsty Hall messed up and admitted having people on her email list who might not have asked to be there in the first place. She wrote a humble letter and told her list how they could remain on her list. She also told them that they had one week to act. Read the letter in this post.

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Art Marketing Review

August 25, 2010

Artists should conduct a marketing review to evaluate methods they are using to sell or gain recognition for their art.

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Thinking of opening a gallery space?

August 24, 2010

The most important lesson guest blogger Kesha Bruce learned from opening a gallery was that a gallery is not a substitute for using your contact list and taking care of your biggest supporters.

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Collecting Testimonials for Your Business

August 23, 2010

You don’t always have to ask for testimonials. Sometimes they happen naturally. When you get a compliment, do you have a way to record it? This is easy when it comes through an email or letter, but more difficult if it’s spoken.

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Artists’ Workshop Model: Florida’s Amelia Island Artists Workshops

August 20, 2010

Amelia Island Artists Workshop is organizing my 2-day art-marketing workshop in Northeast Florida on October 16-17, 2010. Their unique business model is something I thought you might be interested in hearing about.

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