Are you ready for a disaster?

by Alyson Stanfield on December 15, 2009

What would you save first if a hurricane or tornado were headed your way?
How would you go about salvaging the wreckage after a flood or earthquake?
Do you have a fire safety plan in place?

Even if you don’t live in a place considered to be prone to natural disasters, you still need to be prepared for more localized disasters like studio fires and broken pipes.

Enter The Studio Protector

Studio Protector: The Artist's Guide to Emergencies

The Studio Protector (The Artist’s Guide to Emergencies) was created by the esteemed Craft Emergency Relief Fund (CERF), whose mission is to strengthen and sustain the careers of artists by building emergency readiness and relief support.

The Studio Protector–which is wall-mounted, like a calendar–helps you create and implement a plan. It features two spinning wheel charts that explain how artists can plan ahead for emergencies and reduce the impact of a disaster. Five “pocket protectors” or pullout guides provide detailed information about what to do in the minutes before  a disaster strikes, how to clean up after a calamitous event and how to salvage fire and water damaged items.

The Studio Protector wall version also coordinates with an online e-version that goes more into depth on disaster readiness, response, and recovery.

The Studio Protector is only $16 and proceeds go to support the production and distribution of artists’ emergency resources. This would be a great gift for any artist, but make sure you also have one of your own. Find out how to order.

I’m a huge fan of and donor to CERF and receive nothing for promoting this–other than the satisfaction of helping you prepare for an emergency and further supporting CERF’s efforts.

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Art Marketing Action + Podcast: Celebrate Your Accomplishments

by Alyson Stanfield on December 14, 2009

You’ve been going at it all year! “Do this, try that,” I advise. You do. You try. But then you look back at that task list and become discouraged. The tasks keep multiplying.

Hold it! There will always be more to do--more than you have time for. Instead of thinking about what you still want to achieve, focus on acknowledging all you have done.

Take time to write down your accomplishments for the past year. Don’t try to do it all at once. Dedicate a page in your journal or create a document on your computer to which you can add over the course of the next few weeks. (I recommend writing it all out by hand. It seems more satisfying.)

Here is an inventory of questions to get you started. In 2009 . . .

Susan Robertson, Tridor. Ceramic sculpture. ©The Artist

Susan Robertson, Tridor. Ceramic sculpture. ©The Artist

How did you promote your art?
What did you do to enhance your online presence?
What technological skills did you learn or improve?
How many people did you add to your mailing list?
Who were the top ten cool or influential people you met?
Whom did you mentor or help out?
Did you create a new business card, portfolio, or other marketing piece?
What medium or skill did you attempt or master?
What did you try that was completely new?
What did you try that was uncomfortable, but helped you grow?
What worthy cause did you support in some way?
What new art events, galleries, and museums did you visit?
What resources did you discover?
How did you improve your studio habits?
What books did you read to help your career? What videos or films were useful?
What seminars/workshops/lectures did you attend or teach?
How did you enhance your office or studio environment?
What organizations were you involved with?
What grants/honors/awards did you receive?
What articles were written about your work?
What exhibits, grants, contest, etc. did you submit your art to?
Where did you save a wad of money?
What was the single best thing that happened to your art career in 2009?

After you’ve written everything down, give thanks. Be grateful for the energy you found, the people you came across, and the experiences you learned from. If you feel like sharing, post your accomplishments on your blog. Then . . .

Celebrate!

FINAL WORD:  There will always be more to do, but you’ll be amazed at all you have accomplished.

podcast

The podcast is an audio version of this content.

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Tweet Makeovers

December 11, 2009

Don’t leave people guessing about your latest tweet! Be clear about what you’re writing and the links you want your Twitter followers to click on. Take a look at these four tweet makeovers for tips on being more pithy and retweetable.

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Deep Thought Thursday: Satisfying an Unreasonable (?) Client

December 10, 2009

You were thrilled to get that commission, but the excitement soon wore off. You can’t make your client happy! You do and re-do and start all over again. How do you handle an unsatisfied client in a professional manner while standing your ground?

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Art Marketing Action + Podcast: Think Before You Tweet

December 7, 2009

Is your tweet music to the ears of your Twitter followers? Or is it hitting a sour note–contributing to virtual noise pollution?
It’s easy to tweet about anything you’re doing at the moment, but I contend–regardless of what anyone else says–that we don’t have a lot of patience with tweets that are too personal. If you’re [...]

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@abstanfield bi-Tweekly

December 6, 2009

Were you looking at your screen at just the right time to catch these tweets on Twitter? I’ve got a couple of really good quotes for you this week, along with some articles that will interest every artist.

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Grab this deal before December 8

December 4, 2009

The 4th annual smARTist® Telesummit will help you kick off the New Year. If you’ve never before attended this amazing event, it’s time to think about it.

On January 21-29, 13 experts will share tips and tools to help your art career soar.
You don’t have to travel anywhere, but can access everything with a telephone. Just [...]

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Deep Thought Thursday: Changing the World

December 3, 2009

It’s noble to want to change the world for the better with your art, but is it realistic? Is it possible that art can change the world? Artists of the early 20th Century thought so–right before 2 world wars. Tell us what you think on this week’s Deep Thought Thursday.

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Facilitate payment for the sale of your artwork

December 2, 2009

You are not in a position to float loans to your art gallery. It’s their responsibility to make sure they have the financial means to stay in business. But, if you want to maintain a good relationship with the gallery and don’t want them to go under, put them at ease.

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When you’re not getting paid after the sale of your art

December 1, 2009

If you’re not being paid by a gallery you know is making sales, your reaction should depend on the answers you give for the five questions in this article. While consignment contracts are vital, they won’t help you if the gallery doesn’t have the money to pay you. Think about the relationship you have with the gallery right now and what you want that to look like in the future.

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