The Case For Focusing Your Creative Energy and How To Do It

the case for focusing your art

You have so many ideas. You’re full of creativity and ready to apply it to any material you come across.

You paint for the pleasure, you paint commissioned work, you make jewelry, you snap photos, and you teach. You know who you are. You’re going 90 miles an hour in every direction with your hair on fire.

People say you should focus – pick one thing and get on with it.

There’s that “s” word again: should. Beware of this word. I’ve been guilty of using it a lot myself, but I’m becoming increasingly aware of how dangerous it is.

The only thing you should do is to be in integrity with your goals, your purpose, and your vision. How this manifests itself in your life is a delicate negotiation between you and the Universe.

There is, however, a reasonable argument to be made for concentrating your creative energy in one area.

The Case for Focusing Your Art

When your work is moving in multiple directions simultaneously, at least four problems arise.

Good and Bad News: Your Work Is Never Done

Your Work is Never Done

Newsflash! You’re just getting started.

Whether you think this is good news or bad news depends on your disposition.

Some people feel fulfilled and complete every day. I envy them.

I want more. Not more “stuff,” but more out of life. More experiences, more love, more friends, more cats. (Only kidding about that last one!)

I know it’s not fashionable these days to want more. They say I should be content where I am and live in the moment. Can’t I want more and appreciate the present?

Behind the Scenes: Rebranding Art Biz Coach

Rebranding Art Biz Coach

Ta da! We did it!

We have a new look at Art Biz Coach, and I’m using today’s post to give you the inside scoop on how all of the pieces came together.

Back in January, I asked if your brand was missing you because I had concluded, with the help of my mastermind buddies, that my personality was a little absent from the Art Biz Coach brand, especially in the visual manifestation of Art Biz Coach.

So I hired Rachel Dunham of Brand Therapy to work some magic on me. We’ve been working on this for more than two months.

The First Steps to a New Brand

I didn’t pay Rachel $75 to come up with a quick logo. I wanted a much deeper process for a more profound transformation.

22 Social Media Updates About Your Show That Won’t Bore Your Followers

22 Social Media Updates That Won't Bore Your Followers | Art Biz Coach

You’re having an exhibition of your art. Congratulations!

The promotional postcards are designed and ready to be sent. Check! You’ve planned a couple of emails to your list. Check!

Now … what can you share with your friends, fans, and followers that is more interesting than “Come see my show!” but relates the message that they’re really going to miss out if they’re not there?

How do you tweet, post, shoot, and pin your exhibition without boring your followers and yourself?

Say No Without the Guilt

Say no without guilt

When someone asks something of you, there are a couple of ways you can respond: Yes or No.

When you say yes to everything, you are probably saying no to yourself and many of your art goals. You are saying that what someone is asking or offering is more important than your agenda.

You can’t even do everything that’s on your list right now, so how do you ensure that your art business remains a priority when so many people are asking for your time?

How to Have a Productive Day

productive-day

I am not immune to unproductive days, and I’ve had more than my fair share of them recently.

In order to get back on track, I’ve regrouped and, with the help of a coach, reminded myself of these principles. They really work – when you do them.

Start The Day With 3 Intentional Steps

I swear by the importance of these first three steps. When I don’t do them, I am significantly more overwhelmed and stressed out. Doing them brings peace of mind and helps me start my day on my terms rather than diving in and responding to everything being pushed at me.

Rx for Sloppy Newsletter Syndrome

Rx for Artist Newsletters

There’s an epidemic going around.

Don’t panic. If it strikes, you won’t need to rush to the ER or be quarantined. But you will need to take immediate action.

Your physical health isn’t in peril, but the health of your art business is at stake.

The epidemic is SENS – Sloppy Email and Newsletter Syndrome. Let me explain the symptoms so you can self-diagnose.

Symptom 1: Missing Name

This is the most destructive of all the SENS symptoms.

11 Artist Videos to Whet Your Appetite

11-artist-videos

Your photos aren’t reaching as far as they used to on Facebook.

A number of marketing experts have recently pointed out that photos are the least likely to reach their audience on Facebook. Even links and plain status updates (sans links/photos) get more organic reach than photos.

What is working? Video! On average, videos are seen by 135% more people than photos.

And it’s not just on Facebook. Engaging videos can be a boon for your marketing regardless of where you post them.

So let’s look at some artists who have done a pretty good job with their videos. Some of these are self-produced and others are more professional, but you should be able to pick up a few tips from all of them.

Dionne Swift: Establishing a Rhythm

This professionally-produced video shows Dionne drawing inspiration from a beautiful

A Creative Idea for Unloading Earlier Art

gavel

There’s too much art hiding in studios, basements, and garages.

If you have a problem with overflowing inventory, especially a lot of earlier art that you aren’t excited about showing, how about finding new homes for that work? At the same time, you’ll create room for new art, support a good cause, and earn income.

Organize a Fundraiser

Yep, I’m talking about a fundraiser.

Now before you cut me off because you think I’m going to tell you to donate your art, hang tight. Just the opposite is true because you’re going to make money on this fundraiser.

There must be a cause that is close to your heart: animals, the environment, education, an art center. Pick one and ask a nonprofit organization to partner with you.

This partnership is key because the organization should have a solid list

Revitalize Old Content On Your Blog

revitalize old content on your blog | Art Biz Coach

This blog is more than ten years old. Blogs were different in 2004 before social media took off.

In the early years, I posted a lot of little snippets before Facebook and Twitter were the place for these. That means there’s a lot of crap on my blog. (I won’t link to it here because it’s going away, as you’ll see.)

If you’ve had a blog for a while, you might be faced with the same dilemma: What to do about old posts that have outlived their usefulness?

I started looking for posts that would either 1) embarrass me if someone landed on them or 2) lead readers astray with dead links or outdated information.

You can follow my revitalization process if you think it might serve you.

First, Review Google Analytics

What are your high-performing posts? While you