The Impatient Artist: Time and Your Art Career (Podcast)

Leslie Lee - artist painting a still life

With today’s post, we’re introducing a new feature: a monthly podcast.

My previous Art Marketing Action podcast was an audio version of the weekly newsletter, which you can still find online here and on iTunes.

I’m not sure what will happen in the future, but I am committed to deliver at least one content post a month in audio.

Are You Impatient About Your Art Career?

In this podcast, I talk with artist/author/coach Cynthia Morris about how to set up your art career for success – so that you’re in it for longevity, and not for instant gratification.

These topics came up (talk about thinking big!):

  • Legacy
  • Empowering yourself
  • Vision

Listen in

Continue reading…

Opening Lines at Art Openings: Starting a Conversation

armitage-ruth-day

It’s easy to meet people when you’re at an opening of your own art because you’re the host or hostess. Your job is to meet everyone and to introduce your guests to one another.

Not true when you’re the guest at someone else’s opening. When you don’t have a role to play, it’s uncomfortable to force yourself to meet people.

And, yet, you know it’s important.

Students in my Art Career Success System understand how critical it is to meet more people. New relationships might lead to opportunities, sales, and lifelong fans.

So what do you do? How do you start a conversation with a stranger without getting sick to your stomach?

Alyson to the rescue! Below is a list of conversation starters that you can start practicing immediately.

You don’t even have to be at an opening to begin. Try talking to

Continue reading…

Should My Hometown Deaccession Public Sculpture of Lesser Quality? (Curious Monday)

Brother and Sister at the Rodeo - Sculpture in Golden, Colorado

There’s an art controversy in my sleepy little hometown of Golden, Colorado.

Six bronze sculptures have been recommended for deaccession from the City’s collection. The reasoning:

– They were mass produced in China.

– They are judged to be of lesser quality.

– They are signed by “fake” artists. No one can find an artist by these names.

And, yet, many people love these pieces.

I’m curious about what you think.

Continue reading…

Test Your Social Media Effort

VMFA

As I said in last week’s post: In marketing your art, there are no absolutes. Everything is a test.

That was about testing your email marketing results.

This week I want to look at testing your social media results, and the same principle applies: Everything is a test.

4 For-Sure Facts

I’m absolutely certain about these 4 things when it comes to testing social media:

1. The payoff for investing your effort into social media will be greater if you focus on your foundation (website, blog, email list) first.

Without this foundation in place, social media isn’t as useful. You need to have a place to send people – an online portfolio to show off your art and/or your expertise if you’re a teacher.

2. You can share a post similar to someone else’s and get radically different results.

This is why we read that the best time to post to your Facebook business page is at 11:30 am in one place and 6:30 am in another. You have a unique list of followers and have to see for yourself.

3. Your level of enthusiasm will show in what you post.

The greater your

Continue reading…

Balancing Studio Time with Business Time (Curious Monday)

Tami Bone photograph of woman holding terrarium

Know that you are not alone in wanting to know the answer to this question.

It’s asked of me so often that I thought I’d throw it out to you.

Loyal reader Tami Bone put it this way …

How do other artists juggle or balance studio time with time to focus on marketing and business?

I find the switching back and forth to be difficult, and it seems I need full days to focus on one or the other.

So, what say you?

How do you find the balance? How do you divide your time between business and making art?

Continue reading…

Test Your Email Marketing and Track Your Results

Megan Carty, Cundy's Harbor

In marketing your art, there are no absolutes. Everything is a test.

Is it better to send your newsletter on a Tuesday or on a Friday?

Will you get better engagement from posting to Facebook at 7:00 a.m. or noon?

Are your Instagram followers more likely to engage with you once or twice a day?

In this article I’m going to focus on email testing. Next week we’ll look at social media testing.

You’ll get a host of different answers if you Google “best time to send an email.” Test them! Track them!

In order for you to understand what works best for you, you have to track your results.

I’ve been testing foods lately to see what is right (and wrong) for my body. I track my weight, basal body temperature, sleep, water intake, and more to see what causes inflammation for me.

Yep, it’s a lot of work to track all of this, but the payoff of optimal physical and mental health will be worth it.

Likewise, your email marketing goal is optimal results for your efforts. You’re looking for more sales, sign-ups, registrations, click-throughs, or engagement. You might also be seeking a higher open rate.

Continue reading…

What Are You Reading This Summer? (Curious Monday)

Book about Philip Johnson & Frank Lloyd Wright

When I heard about Architecture’s Odd Couple, the new bio about Frank Lloyd Wright and Philip Johnson, I couldn’t wait to read it.

I have a thang for architecture, and reading about the friendly rivalry between these two opposites was too appealing to pass up.

It’s my summer reading.

What’s on your list?

Continue reading…

Own Your Ambition

Geri deGruy's Equanimity

“Ambitious artists hire me because they want more recognition for their art and support as they get their art out of the studio and into the world.”

I strung together these words during a small group discussion at a conference. One of my Inner Circle members happened to be sitting next to me and flinched at the word choice: ambitious. (You should have seen her face!)

Then she challenged me on it. The word just didn’t sound right, she thought.

I said, “You’re ambitious. Don’t you think?” She thought a bit, and agreed with a little hesitation, “Yes, I probably am. It’s just the word I have problems with.”

Ambitious Artists

Definitions of ambition include:

– A strong desire to do or to achieve something, typically requiring determination and hard work.

-A desire and determination to achieve success.

– An earnest desire for some type of achievement or distinction, as power, honor, fame, or wealth, and the willingness to strive for its attainment.

If you don’t see yourself in any of these definitions, you might want to rethink your path as an artist-entrepreneur (all successful artists are also entrepreneurs).

Without the desire, there’s no

Continue reading…

Nestle In to Your Artist Community

Christine Porter's Feeding Time

As a student of art history, I love reading about communities of artists that evolved organically over the centuries. Oh, to have been a fly on the wall in the Cedar Tavern in the 1940s and 50s!

Oh, to have been a fly on the wall in the Cedar Tavern in the 1940s and 50s!

I believe that an artist’s work is better when there are other artists around to question, critique, challenge, and, yes, to praise.

Artists’ communities are all around. Among other spots, you’ll find artists’ communities in:

  • Coffee shops and bars
  • Residencies
  • Classes and workshops
  • Conferences and events
  • Online (pick your favorite spot)
  • Studio spaces
  • Creative workspaces

Search for a group where you feel at home and nestle in. If you come up empty, you can always start your own.

The Value of Community

There are at least 5 key reasons to seek out and become an active part of an artists’ community.

Continue reading…

How Do You Take Care of Yourself? (Curious Monday)

Blue painting of birds by Bill Jacka

We’re busy.

Busy in the studio, busy at home, and busy in the office. Everyone is so busy that it’s a boring topic. I’ve even made it an important goal to never utter the words I’m so busy.

But lots of the busy-ness involves sitting on our butts. And when we’re not doing that, we might just be so involved in deadlines and commitments that we forget to eat.

None of this is good.

Today’s big question originated from one of my Inner Circle members: How do you take care of yourself?

Continue reading…