I had been trying to wean myself from the NBC hit show, The Apprentice, and hadn’t tuned in all season. But I snuck a peek last week. Glad I did.
Each of the two teams had to work with an artist to design a T-shirt, then sell it. Whoever sold the most (in terms of dollars) won. Easy enough, right?
Team Magna blew team Net Worth out of the water. How?
They capitalized on their artist’s collectors’ base! They got their artist to email his list of 3,000 collectors and tell them that a new, limited edition of his work would be available.
Genius! And, "Duh." !
The power of an artist’s mailing list at work.
We don’t know that the other artist didn’t have a good mailing list. We only know it wasn’t used.