Everyone Needs a Gimmick

In 1917 Marcel Duchamp exhibited Fountain, a urinal–one of his readymades. In 2004, this seminal sculpture was named the most influential work of the 20th century. You can read the entire list on one of my previous postings.

Now, an entire restaurant has a toilet theme. Customers sit on toilets and eat out of small toilets or Asian-style "squat pots."

Gross? Yes. But it’s a novelty and people are waiting in long lines to get in.

Hey, it’s a gimmick. What’s yours?

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