I just finished the press kit for ArtBizConnection.com and I so excited! I hired my friend, Shauna L. Struby, to write the release for me and put together some ideas for pitching it to the media. A couple of weeks ago, I sent the plain text email version, with a link to the online press kit. But now I’m going to really wow them.
Voila! Here it is.
On the right of the folder is the three-page press release.
On the left: fact sheet, ArtBizConnection.com "geography" (where all the current salons are), tip sheet (5 mistakes artists make in their businesses), a previous article about ArtBizCoach.com, one of my postcards, and a rack card for the upcoming Gain the Edge in Today’s Art Market workshop.
The green thing is a lifesaver (an inner tube, actually) and has a tag on it that says artbizconnection.com. I threw in a few "real" wrapped LifeSavers. You can’t bribe a reporter, but you can try.
The heading for the press release is "NO ARTIST IS AN ISLAND: Free Marketing Plans are a Lifesaver for Artists Who Want to Grow, Connect, and Thrive."
Oh, I didn’t forget the final touch. The mailing label says "LIFESAVER" (mocking the candy label–but not too close to their copy). And, underneath that word: "Being an artist shouldn’t be like an episode of Survivor!"