Go the extra mile to show someone you care about them. Local artist Todd Misk was featured in the Saturday edition of the Rocky Mountain News. It was a story about his home re-do, but they mentioned and showed a picture of his art. I recognized the name, found it in my database, saved the complete article, and sent it to him. I didn’t have to say anything but "I thought you’d like another copy of this."
You can do this, too. Clip articles by local arts writers and send them back to them with a nice note saying how much you liked the article (phrases to use: "thought-provoking; "made me want to run out and see the show"; "but did you see so-and-so at the art center?"). Get a notepad printed with your name and Web site on it just for these occasions.
Clip articles about curators, directors, collectors. They may not know who you are, but can you think of an easier way to introduce yourself? It would be fairly easy to find those addresses and send them a similar note.
Sure, this takes a little extra time, but adds a personal touch to help you build relationships–important relationships.
Image credit: Todd Misk, Boy and Fish, 2001. Oil on canvas, 48 x 36 inches.