When designing or updating your art Web site, be sure to use HTML text with key words in it instead of putting all of your text into an image file (a GIF or JPG).
Image files aren’t searchable. So, if you had a painting of, say, Mt. Evans, the label might read "Sunday Afternoon on Mt. Evans, oil on canvas, 36 x 48 inches." If you have all of that in a GIF and people Google "oil painting Mt. Evans," yours probably wouldn’t come up since the image file isn’t searchable.
If, on the other hand, you do everything right with your key words and put the entire label (in HTML code) next to the image on your site, you’ll have a much better chance of getting a good place in the search engines.
At the very least, be sure to use the Alternate Text command to add to all of your image files. These don’t work in all browsers (Firefox, in particular), but are searchable by the engines. You can see what alternate text looks like by going to ArtBizCoach.com in Internet Explorer and mousing over the title graphic at the top of the page.