Art Marketing with a Signature Block

Signature blocks at the end of your email are a great way to market yourself, your art, and your Web site. Well done, they encourage people to click through directly to your Web site and see your work. Some, however, have gotten out of control. They list minor accomplishments, multiple Web sites, multiple emails and phone numbers, and everything from quotes to things they are selling.

Ellen Lindner wrote recently with this question: “How many lines of information should be included as part of an email signature? (I just got one with TEN lines! I’m thinking 2-3 would be better.)”

Of course, there are no hard and fast rules about signature blocks, but this long one obviously bothered Ellen. It seems like the trend is toward shorter ones.

My signature block is:

Alyson B. Stanfield
Stanfield Art Associates, Inc.
PO Box 988
Golden, CO 80402
303.273.5904
http://www.artbizcoach.com
alyson@artbizcoach.com

That’s seven lines.

Every once and a while, I add a special promotion below it, but I haven’t done that in a while. It might not hurt to also put a one-line blurb about what I do–”self-promotion tools for artists” or some such thing in there. What do you think?

I always use my address to adhere to the CAN SPAM laws in the U.S., which require a physical address. And while I have four Web sites and a blog, they aren’t all in my signature block. Just the one that I use for branding my business (ArtBizCoach.com).

I think it is very important to put your full name, location, and Web site in your signature. Remember: You’re marketing your art and promoting yourself and an artist. And don’t forget to put the http:// in front of your URL, which makes sure the link is hot for most people.

I get about 200 emails a day and about 20-40 a week from artists who want something from me. If they don’t tell me who they are and at least represent themselves as professional, I won’t waste my time with them. Besides, you never know when someone is going to respond to your email with, “Des Moines? Cool! I was there last year and absolutely loved the Des Moines Art Center.” It’s an easy way to connect to people.

I found this article from Wikpedia, which cites the so-called McQuary Limit (4 lines of no more than 80 columns each). Does that mean that if you go only, say, 30 columns, that you can do more lines?????

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