I’m afraid it’s already a word: Googleable. And it’s a mouthful.
Pat Velte, who has designed a number of artists’ Web sites, is my guru in this area. She says you have to have 200 words on a page to be "Googleable." Two-hundred words, it seems, is the magic number that says to the search engine: This page has content. And content is what gives you higher search placement.
It’s hard when you’re an artist because your site is loaded with images, but if you want to be found, you must add those 200 words per page.
- Pick your key phrases. You have a better chance of being found under "Mississippi landscape painter" than under "landscape painter" or "Mississippi painter."
- Use your key phrases in your meta tags, key words, and–this is important–in a few places on the page (of at least 200 words). It’s particularly important to have it at the top.
- Make sure all of your images have alternative text.
If this is all Greek to you, you should be seeking expert help if search-engine placement is important to you.
Tomorrow I’ll give you some ideas for adding content to your site.