Comments on: Collect Business Cards Rather than Passing Yours Out http://www.artbizblog.com/2005/11/collect-business-cards-rather-than-passing-yours-out.html for the Business of Being an Artist Fri, 10 Feb 2012 01:18:13 +0000 hourly 1 http://wordpress.org/?v=3.2.1 By: Mckenna Hallett http://www.artbizblog.com/2005/11/collect-business-cards-rather-than-passing-yours-out.html/comment-page-1#comment-18286 Mckenna Hallett Wed, 21 Apr 2010 17:58:35 +0000 http://www.artbizblog.com/2005/11/collect-business-cards-rather-than-passing-yours-out.html#comment-18286 I love this advice! Control is so important. One other bit of advice: if you are at a public venue with a booth selling direct (retail) it is important to keep biz cards and brochures out of sight. It is a dance that you again must control. If the potential buyer asks for a card (if they don't, then how interested where they?) - I always turn that into an opportunity to get their information first and dig deeper into what their needs are and what they are thinking. I take a long time getting the card and any other hand-out materials out to them and continue to keep them in front of my work as long as possible. Without becoming annoying, I will stand and continue to engage them for several minutes with the card in my hand. The longer they are in my "control" the better. If they can just grab a card or other contact materials, they can also convince themselves that they will "get back in touch" and we have all seen them dash off card in hand saying: I'll go to your website and email you. Stay in control. Make it your goal to have their contact info if they spend more than 5 mins looking at your work. I love this advice! Control is so important. One other bit of advice: if you are at a public venue with a booth selling direct (retail) it is important to keep biz cards and brochures out of sight. It is a dance that you again must control. If the potential buyer asks for a card (if they don’t, then how interested where they?) – I always turn that into an opportunity to get their information first and dig deeper into what their needs are and what they are thinking. I take a long time getting the card and any other hand-out materials out to them and continue to keep them in front of my work as long as possible. Without becoming annoying, I will stand and continue to engage them for several minutes with the card in my hand. The longer they are in my “control” the better. If they can just grab a card or other contact materials, they can also convince themselves that they will “get back in touch” and we have all seen them dash off card in hand saying: I’ll go to your website and email you.

Stay in control. Make it your goal to have their contact info if they spend more than 5 mins looking at your work.

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