Ever find yourself delivering and hanging art at no charge only to have your would-be customers renege on the deal? I’m a full believer that this is just the price of business and that your good deed will be rewarded in the future. However, if you find it happening too often, why not change your service offer to something along the lines of the following:
I will deliver and install any work in your home for you to live with up to two weeks. If you find that you do not want to purchase and live with my artwork, you’ll be charged only $50 for me to pick it back up. If you decide you can’t live without my work, the delivery and installation is on me!
Of course, the amount you charge is up to you. You don’t want to charge too much, but it serves as a reminder to potential customers that they should be serious about the purchase before taking advantage of free labor.
Read more ways to over-deliver on your services in the Art Marketing Action newsletter.