What do you say when people ask you what you do? The key is to be able to say something that makes your listener perk up and engage you in a more meaningful conversation. You don’t want to be one of those people who goes on and on and on about yourself. You want a 10-second introduction that causes your listener to say, “Really? Tell me more.” You also want to give them a visual image of your work.
The 10-second introduction for my fictional artist in the Visual Artist’s Kit is: “I paint large-scale colorful abstractions with collage elements.”
My 10-second introduction took me more than two years of trial and error. And I’m rethinking it to better serve my needs and ideal client. But, for now, it is: “I’m an art marketing consultant. I help visual artists promote themselves and build their businesses.”
Here are some from a recent Shameless Self-Promotion class (used with permission):
I’m a photographer specializing in what I call ‘Floral Improvisations.’ I assemble plants and flowers into colorful, sometimes abstract, compositions.–Tim Fleming
I’m a mixed media artist. My work incorporates antique postcards and
photographs–particularly images of children and dogs.–Claudia Roulier
I’m a figurative sculpture artist, I create art dolls for grownups. Each has its own spirit, some fun and funky and some with a more serious side.–Julie Mitchell
Please share your own 10-second introduction in the comments section below.