Does your card contain the following information?
- Full name
- “DBA” (doing-business-as name)
- Address (I am so annoyed by business cards with no address. I’m trusting you with mine. Can’t you trust me with yours?)
- Web site
Optional: Image of your work (Always helps to remember someone!)
Is it clean, uncluttered? Does the look fit with your image? Does it have the same font as your Web site, letterhead, thank-you notes, etc? Same colors? If you use an image of your work, does your layout or design detract from the artwork itself?
If you used both sides, is there a place for the recipient to make a note on it that will help them remember you?
Tomorrow’s edition of the Art Marketing Action newsletter and this blog will go more into depth.