Yesterday I posted a rant about one of my postcards being returned to me and the time and expense it took the recipient to tell me they didn’t want my postcards any longer.
Cassondra Sweep‘s comment is worth posting again here:
". . . if you had sent a nice long letter or more personal invitation instead, or had even called or shown up in person, (I’m not taking into consideration what a drain on your resources that would be, vs. a postcard mailing, of course – just dreaming here) would they have rejected you outright as well? In a world where advertising postcards are dominating the junk-mail landscape, are people in general looking for more of a personal, customer-centric experience when it comes to a first contact by a service professional? Or are postcards still an effective means of drumming up new business?"
In response, I have sent longer letters, but try to send out postcards just to be on the radar screen. I also advise artists to do the same. Postcards won’t always elicit the responses you want, but I think expectations should be lowered. Postcards should be used to keep your name in front of your contacts. They should be but one of your marketing tools. I’m afraid many artists use them as their only self-promotions piece.
What do you think?
Image: Cassondra Sweep, Myki.