If you’re using an email newsletter for marketing your art business, you might want to check out this article, which summarizes findings on Email Newsletter Usability.
Among the topics covered: usability; subscribe/unsubscribe functionality; emotional attachment to the newsletter; and speed.
Yes, it’s probably more than you need to know for your art business, but why not think about such growth issues?
Thanks to Kelly Borsheim for the heads up!
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very informative! Jeesh I am doing everything wrong!
Alyson, that was very helpful information. I just hired your web gal pat to convert my monthly art newsletter to a color html email newsletter page. I am very happy working with her. With us being in differents states has not been a problem either. We will be using godaddy.com as our place to send then from and track it, best prices. My work is currently featured here if any one wants to take a peek: http://www.francescaowens.com http://www.savethetigerfund.org http://www.enfusemagazine.com Thanks again, Francesca