Make Sure People Are Reacting to Your Art as You Would Like

It’s always better to help form positive reactions to your work BEFORE any negative or unwanted reactions are “out there.” This week’s Art Marketing Action newsletter encourages you to rethink your words and approach. Here are some other ways to stay on the offensive:

  • Change the titles of your work. Perhaps they could be more descriptive. Or even less descriptive. Are they pointing to what you want people to see?
  • Improve your artist statement. Don’t let it sit on a shelf and gather dust. Don’t be embarrassed by it. It should be getting better and better–along with your work.
  • Add short, explanatory text on the labels of your artwork. See Engage Your Viewers for more.
  • Give an artist talk at your opening. There’s nothing like hearing it straight from the horse’s mouth. It’s an opportunity you can’t afford to let pass you by. Afraid to speak in public? Join Toastmasters and get over it. You can’t go through life being afraid of such harmless risks that hold you back from reaching your full potential.
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3 comments to Make Sure People Are Reacting to Your Art as You Would Like

  • Should an artist statement be rewritten periodically? While I really like my statement (that I really struggled to write!) it has been used on a number of websites and in various pr for shows. I have thought about rewriting it, but I just really like what it says and it still completely relevant to my work. Like your blog by the way.

  • An artist statement should grow and change along with your work. So, yes, I’d say that if yours hasn’t changed in a while, it probably needs looking at. Of course, I always think that anything could be better than it already is.

  • In my case I had to change title of a work.. and say less of what inspired it… a little too dark – hopefully the piece will sell.