It’s always better to help form positive reactions to your work BEFORE any negative or unwanted reactions are “out there.” This week’s Art Marketing Action newsletter encourages you to rethink your words and approach. Here are some other ways to stay on the offensive:
- Change the titles of your work. Perhaps they could be more descriptive. Or even less descriptive. Are they pointing to what you want people to see?
- Improve your artist statement. Don’t let it sit on a shelf and gather dust. Don’t be embarrassed by it. It should be getting better and better–along with your work.
- Add short, explanatory text on the labels of your artwork. See Engage Your Viewers for more.
- Give an artist talk at your opening. There’s nothing like hearing it straight from the horse’s mouth. It’s an opportunity you can’t afford to let pass you by. Afraid to speak in public? Join Toastmasters and get over it. You can’t go through life being afraid of such harmless risks that hold you back from reaching your full potential.