Every so often I decide to just do a Modern Postcard mailing and remind people I’m here. Such was the case in November when I sent out about 100-150 postcards. Many were to university art departments, although they aren’t a big target for me. I sent one to the University of Utah Art & Art History Department, which I’m fairly certain I’d never before contacted. It’s not like I’ve been bombarding them with mail. The postcard didn’t have any writing or soliciting on it. It just talks about the free things I give away on the Web site. (Admittedly, my hope for a relationship with people on their faculty was transparent.)
Anyway, I just got an envelope from them with my postcard inside. On top of it was written, "Please remove us from your mailing list." Sure, no problem. I’m just thinking . . . why in the world did you spend $.37 to send back my postcard that cost me $.23 to mail (of course, those rates go up tomorrow!)? Strange? Apparently the state of Utah has money to burn and their employees have time on their hands.
Ah, the joys and surprises of marketing!