The only time I have ever seen the artist-agent relationship work with emerging artists is when the “agent” is the spouse or very close friend of the artist. I use the term “agent” loosely because this person usually doesn’t have connections that a true agent would have. This person behaves more like a marketing contact for the artist. He makes the calls, sets up appointments, takes care of the database, and so forth.
The spouse or close friend deal works so well because that person usually has as much at stake in the artist’s success as the artist herself does. Dwayne and Jill Cranford are a terrific husband-and-wife team.
Anyone have a story with a happy ending about a fine artist who achieved success with the help of an agent?
(Of course, licensing agents are different. You’ll usually need one of these if you want to license your work.)
Read why you should quit looking for an agent in this week’s Art Marketing Action newsletter.