In preparing my book proposal, one of the sections I have to discuss in great depth is the promotions I plan to do for my book. No problem here, right? I’m ALL about promoting myself and my work. Wasn’t comfortable with it at first, but it’s critical in my goal to help artists.
Anyway . . .
I have the standard stuff in my promotions section: Web site, blog, workshops, speaking, writing, postcards, advertising. And then my coach said, “Why don’t you hold a contest?” Wow! That’s a great idea! Suzanne Falter-Barns did that a while back and recommended it on her blog.
But what kind of contest would artists best respond to? It MUST make use of the book’s self-promotions content (not official headings):
- A Personal Plan for Successful Promotions
- Getting Organized
- Writing/Speaking about Your Art
- Promotional Pieces
- Making the News
And the results have to be measurable. In other words, I (and whatever distinguished panel of judges I choose to enlist) must see progress.
Here’s what I’m thinking. Any artist who purchases the book within the first month of sales can participate. After reading the book, they submit their six-month goals for upping their promotions. At the end of six months, they submit their progress and supporting material.
The winner gets . . . what? What would the winner get? Of course, I would write an article for, perhaps, Art Calendar, The Crafts Report, Sunshine Artist, Art Business News, or another appropriate publication. But is an article enough?
I thought of a Web site or blog redesign, postcard printing, but then I thought that maybe they’d be redoing those things in the course of the six months prior. ???
What would it take to get you interested in such a contest?
By the way, the title I’m working with is now THE ESSENTIAL GUIDE TO MARKETING YOUR ART WITH CONFIDENCE.