Jay Coffelt gets the Alert Artist Award (if there were such a thing). He wrote:
Now, I’m not being critical in the least! I love your newsletter, blog, classes, etc! I just have a question…
Why does your blog have a different color scheme (purple) than your newsletter and [ArtBizCoach.com] web site (red)?
Again, just curious.
Keep up the FABULOUS work!
Jay is a lifetime member of my Shameless Self-Promotion class (which begins tomorrow, February 6). He also participated in last fall’s artist workshop here in Colorado. He was listening! He knows how important branding and image are when you’re marketing. And the image I was projecting on both sites didn’t match up for him.
In my defense, the color scheme of this blog is the same as that of one of my other sites: Stanfield Art Associates. This site is used primarily for marketing to museums, and galleries (which I have done very little of). But it didn’t lend itself to a logo and needed to be slightly understated. I also use the same tan and purple colors as highlights (or lowlights) on parts of the ArtBizCoach.com site (just look at the home page).
Only recently have I even tried to get a REAL logo. Oh, it was evolving through some of my materials, but it’s so important that it’s on everything. That everything that says "ArtBizCoach.com" looks the same. The colors might very slightly, as on the Art Biz Workshops site (and this blog), but the font is the same every time.
My next step is adding the same logo to the Art Biz Connection site.
The colors may not be the same. I think the individual sites need their own identities and that it’s okay as long as the message and logo are consistent.
The other thing I told Jay is that someone (darn, who was it?) recently reminded me that red/green (the ArtBizCoach.com site colors) are the most challenging for those who are color blind. Mistake?
Keys to branding: same message, delivered the same way, in the same font, and usually the same colors. Are you branding yourself? (You don’t need–and many artists should NOT have–a logo!)
Image: Jay Coffelt, City Market II. "Funked up" photograph.