I’ve been thinking a lot how we lure people out of their homes and into galleries, festivals, and museums. It isn’t easy these days, but it’s much easier than it used to be. Never before have we had such easy, inexpensive ways to communicate directly with art viewers and collectors. Still, we have a lot more competition. We have to provide solid, enticing evidence that piques imaginations and compels action.
Last December, I received one of the cleverest announcements I’ve ever seen. It was from longtime Art Marketing Action subscriber Kelly Borsheim. On the front: “It’s a Girl!” On the inside, the “birth” of her latest sculpture, Stargazer, is announced on a sheet of baby footprints. It reads, "After a long and loving labor, Stargazor was born on 3 November 2005 . . . to the proud parents of Artist Kelly Borsheim and Colorado Yule Marble." It goes on to say that she has "all of her fingers and toes" and was "born fully grown–like Venus."
When I asked Kelly if I could post it on my blog she said yes, “I always wonder if I will come across as hokey. So far, a good response.” I suppose it does have the potential as being seen as a gimmick, but it sure got my attention.
Self-Promotions Essentials for Serious Artists, the book that I’m working on, will have a number of the creative self-promotion ideas in it. I hope ideas such as Kelly’s keep coming across my desk. I am ever tired of the email blasts that say only, “Please come to my new show.” Zzzzzzzzzz. (More about this in Monday’s newsletter!)
What does it take to get you interested in something these days?
100+ Marketing Ideas from the Small Business Administration