Comments on: Entice Me with Better Promotional Language

By: Kathy Eyster

Kathy Eyster — Tue, 14 Feb 2006 21:52:18 +0000

Alyson, Your article in Monday’s Art Marketing Action about enticing language in annoucements was right on schedule! I’m drafting the announcement for my new web site which should be public in 24 hours. I really appreciated your suggestions & I hope everyone finds I put them to good use when I send the official announcement tomorrow or the next day! (Have to wait for the name servers around the world to update the URL….) Thanks for the helpful info! Kathy

By: Lauren

Lauren — Mon, 13 Feb 2006 21:27:36 +0000

Alyson.. one word BRILLIANT! I too got those *yawn* emails and didn’t sign up either. I totally agree that people are busy and I will give about 5 seconds to a newsletter and if it doesn’t grab my attention by then I won’t read it. I love your wording to help entice viewers to visit the website, and even better, exhibitions! I try so hard with my wording and I end up with nearly exactly what you say not to do. Thanks for the great new ideas, can’t wait to send out my next newsletter and invite! Lots of thinking to do until then.

By: Janet Lee Sellers

Janet Lee Sellers — Mon, 13 Feb 2006 18:07:36 +0000

I truly appreciate and enjoy ready all the opinions, even the ones that puzzle me at first. Garnering interest of a buying public is such an art in itself that there are whole businesses devoted to attracting dollars. So. At the risk of playing devil’s advocate here: Sounds like some audences could say,”WOO me”. I think this is a better term. Sadly, from your letter, it appears that more than ‘busy’ , your audience/people are either bored, or not really interested in your mail. Busy people make time for what they desire to do, much more so than those who are not together enought to be ‘busy’. I cater to busy people, because they are the demographic arena to whom I choose to market. They are ready to make a choice, and ready to spend. They don’t waste time. And, they don’t tend to waste their money, either. Perhaps those with more time than disposable income need prodding to spend it – then your ‘you’re gonne be left out’ approach might work. Having used both approaches in the last 20 years, the dollars come in repeatedly from my courteous invitations of respectability in worth, and are built upon a relationship with a warm rapport. I am only interested in buyers who pay, and talk about my work and building relationships. I am enticed to look for a deal, when I am deal shopping. But, when I am spending, (time or cash) it is a different story. I have to go to a lot of shows to report on them for my column. No amount of buzz words improve the artwork, the show or the food. I do report on the shows honestly, and give credit where it is due; even shows that underwhelm me aesthetically are reported at least with respect when the artist and the opening party or the exhibit itself are respectful of those who attend in terms of presentation.

By: Patricia Simoneau

Patricia Simoneau — Mon, 13 Feb 2006 16:39:08 +0000

Excellent newsletter this morning Alyson. So right – Marketing 101, Lesson 1: Answer The Audience’s Question… “What’s In It For Me?” Thanks for your witty and wise words. Always enjoy your newsletter. Cheers.

By: deborah ridgley

deborah ridgley — Mon, 13 Feb 2006 15:58:37 +0000

Wow, what a wake up call concerning “Entice Me”. You have brought up some good points. I am changing my mail signature to “entice” viewers to download a special percentage off if they visit site or something of the sorts. Thanks for the insight.

By: scott holloway

scott holloway — Mon, 13 Feb 2006 15:57:06 +0000

Alyison; good cratique and breakdown of the rhythm. I actually had to go back and read it again because I wasn’t sure what they were actually offering. “Open the door to the world of art and design” it reminds me of that commercial on tv that offers an “Art Test”. lol Great DO THIS on the newsletter. You are so right about checking out old mailings and hindsite being 20/20. (hey Terri W.! We seem to be running into eachother lately)

By: Terri West

Terri West — Mon, 13 Feb 2006 15:40:58 +0000

I loved your artmarketing newsletter this morning! The wording put a smile on my face for a Monday morning