I recently received this very nice email from Gabrielle Swain. She has some advice for artists at the end of it:
Truly, I don’t know how to thank you for your wealth of information. After the marketing and shameless self-promotion, the wheels started turning. What could I do to get myself out there in the big pond? My decision was to develop a series of instructional dvd’s targeted to my specific market…textiles. First step was a shopping cart on my website; next I sent dvd’s to specific publications for reviews; and finally after downloading your interview on ACC and craft shows, I took the plunge and went to my first wholesale market. Results: picked up two distributors and sold enough product to pay all my expenses for the market. Everything has been going at break neck speed since then.
However, there is more news. When you featured my dvd on your blog, Eric Maisel contacted me to participate in a study he is doing for a new book. Out of this connection grew a very productive artistic coaching relationship. Moving me totally out of my comfort zone, Eric has me painting. I cannot stress enough the value of working in more than one discipline to any artist. Each media brings strength to the other in a way that only working in one media can never do.
Thank you again for the push and lighting the fire of confidence. Even though I have a very established career as a fiber artist, it was time to move forward into some experimental work and some shameless self-promotion.
Gabrielle wanted me to be sure to share her experience and stress that working in more than one medium can propel you forward faster than staying in a safe place. It’s taking a big risk, something discussed in today’s Art Marketing Action newsletter.
Image: Gabrielle Swain, Beware the Asphalt. Acrylic on archival vellum bristol, 14 x 11 inches. (c) The Artist.