Pat Velte gave ten common Web site mistakes in today’s Art Marketing Action newsletter. Here are ten things that drive me crazy on an artist’s site:
- Music. Do I even need to elaborate?
- Bad photos. See previous newsletter and blog posting. Take me off of my soapbox, please!
- No photo of your art on the home page. DUH. This is where you put your absolute best piece–and make sure it takes up a good part of your 800 x 600 pixel screen. You have to hook people.
- Divisions that don’t make sense. “Gallery 1,” “Gallery 2,” etc. mean nothing to those stopping in on your site. Put simply, people do not click on the unknown. You have to tell them what they’ll be getting.
- Hard-to-find contact info. Or only an email address from an artist who doesn’t check his email very often. You’re running a business. Make it easy for others to get a hold of you.
- Not enough words. Give me something I can relate to. Use words that will help you with search engine placement.
- Too many words that say nothing. I honestly don’t believe there can be too many words–unless they just get in the way or are a replacement for the images themselves.
- Scrolling text banners. You want people to look at your art, not moving words. Ditto for animated gifs.
- Logos from other businesses. Again, they compete with the enjoyment of your art. If you’re going to do this, have a separate links page or just use text-only hyperlinks.
- Bad colors. What is it about this? Visual artists are expected to have good design sense, but it seems to be thrown out the window when it comes to Web design. Blue hotlinks on a red background? Don’t get me started. This screams, “I don’t know how to do a Web site and I’m not going to pay someone else to do it.” Learn how or pay the experts. Your site is often the first thing people see. If it says, “I don’t care what this looks like,” why should visitors think you know what quality visual art is?
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