Phillippa Lack wrote in with these additional Web boo-boos (my word) for artists to think about. They’re from her boss, Dave Lerner, who owns a Web design company and expand on the ten Pat Velte listed in this week’s Art Marketing Action newsletter.
11 (or maybe number one). Ignore the search engines. Pay no attention to how the search engines rank websites.
12. Assume that your customers are already buying your work. Don’t put up your prices – it will just confuse them. (See previous postings about showing prices #1 and #2 for my take on this.)
13. Make it very difficult for your customers to buy. Force them to click to several pages just to find out how to order. List your prices on a separate page from your products, so that the customers have to click back and forth to figure out what they are ordering. (See previous postings about showing prices #1 and #2.)
14. Save money by not getting a merchant account. Your customers will just mail you a check, won’t they? Taking credit cards is too easy for them.
15. Don’t promote your website. Don’t mention it in your advertising or business cards.
16. Use a hotmail or aol e-mail address. That’s much more professional than using your web address in your e-mail. It shows potential customers you are not really serious about being in business.
17. Have a friend or relative build your website. You don’t need to look like a professional. After all, your artwork is done by an amateur, why shouldn’t your website?
Image: Phillippa Lack, Bark. Painted silk with found objects.