Posting Prices on Your Art Web Site

Members of the Artist’s Marketing Plan class had an interesting telegathering yesterday about Web sites. One of the big questions that popped up was: Should I put prices on my Web site?Dolomites

Bill Miller had an interesting angle. He said he decided not to post prices so that people would have to contact him. That way, he could talk/email with them personally and develop a relationship (I’m paraphrasing here). He says it’s working so far.

There’s another side of this worth thinking about, however. If you don’t post your prices, do you run the risk of visitors thinking your work is too expensive for them? In other words, they don’t even bother contacting you ini the first place because they think you’re out of their league?

I’m on the fence about this one. I know that people who shop online expect to see prices. The former museum professional in me, however, says that art shouldn’t have a price beside it. Ultimately, it depends on what your long-term goals are.

Image: William H. Miller, Dolomites. Acrylic and oil pastel on canvas, 36 x 36 inches. (c) The Artist.

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9 comments to Posting Prices on Your Art Web Site

  • When I first created my website I didn’t not put any prices on my art. Then several friends and families members suggested I make my site more user-friendly for interested buyers. I added prices but it never felt right. I have since come up with a solution I like. I created a Studio Sales Blog heavily linked to my website and my other blog, Think Paint. I like how it works aesthetically (though I struggle with how bright and obvious my links should be) and have found it easy to use PayPal on the blog–an added plus.

  • I think it depends on what type of art you are showcasing and selling on your website. From my perspective I think it’s necessary to have my prices on my website. Although, my artwork is not in the same relm as a museum piece …. I think it’s important to give my potential clients a chance to review my pricing in the privacy of their own home, determine how much they can afford or even if they’ll need to save up for a project. They won’t be shell-shocked in person if my prices are out of their range because they’ve had a chance to see what I charge up front. ~Pam

  • If you are in any galleries, showing your prices could be a conflict. In today’s environment many people will see your work in a gallery and then go home and search the web to see if they can get a better price from the artist directly. Galleries don’t like this. So it comes down to, do you make more sales on the web or through your gallery. And do you make enough sales to justify the possibility of losing your gallery representation

  • I have put prices on pictures for my site but find that even with a print it is having the picture in your hands that “sells it.”

  • Leon Hollins III

    I feel a price beside the piece, at the website is too much . . . If they’re interested, they’ll want to contact the artist, they’ll have that much respect for your work and you.

  • I’m one who believes in putting prices on your website. I’ve sold both originals and reproductions from the website and even saw an increase in multiple reproduction sales after I added the shopping cart function. If done tastefully, prices should in no way detract from the artwork. I have a separate page for “works for sale” so there aren’t prices all over every page of the website. People often contact me to ask questions or comment about the artwork, so I don’t feel as if I’m missing out on connecting with potential collectors. On the other hand, without prices, I KNOW I would miss out on sales. I think you miss out on the impulse buyers if you don’t have prices listed. They will just move on or think your art is too expensive.

  • I’m also for pricing on my website. I’m personally annoyed when any website with “goods or for sale” (and yes, even art!) don’t have pricing. I rarely contact them for more information if they don’t. However, I’m re-developing my website and feel strongly about having every pixel possible focused on my art. So, I am looking into creating a separate price sheet to correspond to my art images – both originals and giclee reproductions. I also work to ensure my pricing in consistent with my gallery representation, so there isn’t a conflict there.

  • Never put your prices by your pieces on your website, I found out the hard way. I have a patron who had a very wealthy friend who wanted to buy a piece from my website. I had a discounted price listed, because my style had changed considerably. This person, who did buy the piece, told my patron his would have paid thousands of dollars for it, I had $400 listed. :-( Lesson learned.

  • I have prices on my site and I feel it would be better for people to know my prices before they deside on a piece they may want to purchase.