Bill Miller had an interesting angle. He said he decided not to post prices so that people would have to contact him. That way, he could talk/email with them personally and develop a relationship (I’m paraphrasing here). He says it’s working so far.
There’s another side of this worth thinking about, however. If you don’t post your prices, do you run the risk of visitors thinking your work is too expensive for them? In other words, they don’t even bother contacting you ini the first place because they think you’re out of their league?
I’m on the fence about this one. I know that people who shop online expect to see prices. The former museum professional in me, however, says that art shouldn’t have a price beside it. Ultimately, it depends on what your long-term goals are.
Image: William H. Miller, Dolomites. Acrylic and oil pastel on canvas, 36 x 36 inches. (c) The Artist.