Send email blasts.
Call your contacts.
Mail postcards.
Send press releases.
Create an online media kit.
Talk.
Network.
Run a contest.
Think outside of the box.
Coordinate with venues.
Blog about it.
Send newsletters.
Read more in Art Marketing Action.
Most of all, don’t sit back and wait for people to knock on your door. They’re not coming. They’re waiting for an invitation.
And don’t neglect follow-up.
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I agree and it helps to have a check list everyday and pre-event too!