This week’s Art Marketing Action newsletter is all about offering options to build your audience. I don’t have prices on my consulting pages because I realized my clients aren’t all the same. They have different desires and are at different points in “taking the plunge.” So, I talk to them, try to understand what they need, and then present them with options for how we can work together.
Here are more examples of offering options–all of which can be done without compromising your signature style (critical!):
1. The jeweler or metalsmith
Various clasps, chaines, and stones.
2. The potter
Different glazes and sizes. David Beumee offers a wide variety of glazes for his gift and bridal registry.
Know the home trends. Shop (gasp!) Pottery Barn, Crate and Barrel, and Williams-Sonoma. Not only will you see what most people are buying right now, you will, hopefully, be better armed to distinguish your work from the mass market.
3. The photographer
Different sizes, frames and mats. You may have a signature style of framing (many photographers do), but it would be nice to carry around a book of your work featured with other framing styles.
4. The portrait artist
Most offer bust, 3/4-length and full-length portraits of their clients.
A variety of color. Jan Carson of Moon-Lily Silk Mobiles offers any combination of twelve standard colors of silk for her popular leaf mobiles.
Do what you can to offer options and accommodate your customers.
Image: David Beumee, Three-piece place setting #7. Porcelain. (c) The Artist.