Everyone knows that goals are important for career and business success. So we write them out, post them on the wall and hope they come true. If you want to get real about your goals–REALLY real–you’ll take the time to figure out how you’re going to do it.
As a start, break down your goal in order to see what it means to your production schedule and quality of life. In today’s Art Marketing Action newsletter, I use this example as a specific goal:
I will be selling $50,000 worth of art each year by January 1, 2009.
So . . . January 1, 2009 is just 2.5 years away. If this were your goal, you would set other milestones in between:
I will be selling $30,000 worth of art each year by January 1, 2007.
I will be selling $40,000 worth of art each year by January 1, 2008.
Then, take each of those dollar figures and figure out what you have to sell in order to attain your goal. (Notice this is “worth of art” not what you netted.) For instance, to sell $50,000 worth of art, you might have to sell:
four 60 x 48 inch canvases @ $8,000 each = $32,000
five 24 x 36 inch canvases @ $4,000 each = $20,000
You should also figure in sales of any giclees, notecards, or works on paper. If you’re a jeweler, how many earrings, necklaces, pendants, brooches, and bracelets does that mean?
Does this goal challenge me?
Is it doable? (Can I create that much work?)
Do I believe in it?