With regard to branding your emails, I received this email from Brian Kliewer:
I just got your newsletter about "Branding" emails. Great advice. I’ll have to look into getting my email address linked to my site. But one question I would have would be about embedding images in my "signature". I have had success with it before but would you advise for or against this practice? SPAM filters are what I’m wondering about.
Brian Kliewer, Artist
668 Main Street
Rockland, ME 04841
"Aldermere Clan" 24"x 48" oil on canvas – sold
Ask about my FREE Belted Galloway screen saver (PCs only)
Brian’s email looked much like that above. Very handsome and nice to open in my Entourage program. However, keep in mind that these images come as attachments and not everyone is keen on getting attachments if they don’t know you. Bottom line: You take a chance. I happen to like them, but I’m highly artist-friendly (as you know!) and I love to see new work.
Brian later wrote and asked about adding the artist statement at the bottom of emails–wondering if it’s a good idea. My gut feeling: no. Really, the fewer words the better in your signature block. No one has time to read a statement and wouldn’t you prefer they spend time looking at your images or clicking through to your website? I’d leave off the statement and, as always, err on the side of brevity.