Check the Emotional Value of Your Headlines

by Alyson Stanfield on November 28, 2006

Writing a press release? Use the Emotional Marketing Value Headline Analyzer from the Advanced Marketing Institute.

Thanks to whomever posted this on SpeakerNet News!

{ 2 comments… read them below or add one }

Mary Richmond November 28, 2006 at 7:02 pm: this is awesome–I tried some of the most recent headlines I used and got really good and useful feedback! the most recent headline I used on a press release got a 20% and a “spiritual” grade and since it was for a fundraiser I’m doing over the holidays at my shop that’s probably an ok thing–thanks for the heads up. I’ll be checking that out often because I write press releases for both my business and organizations I’m involved with.

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Ariadne Weaver November 30, 2006 at 12:21 am: Alyson, your tips are always great, and this one is worth its weight in gold. I tweaked a possible headline until I got it from an OK 50% emotional appeal to an awesome 72%. Just hope the public responds as well as the marketing people think they should. Thanks for the wonderful support.

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