http://www.artbizblog.com/2006/12/does-retail-pricing-work-for-art.html for the Business of Being an Artist Fri, 10 Feb 2012 01:18:13 +0000 hourly 1 http://wordpress.org/?v=3.2.1 http://www.artbizblog.com/2006/12/does-retail-pricing-work-for-art.html/comment-page-1#comment-2501 Astrid Mueller Tue, 20 Mar 2007 01:19:16 +0000 http://www.artbizblog.com/2006/12/does-retail-pricing-work-for-art.html#comment-2501 I'm not sure if that is directly in line with what your concern is, but I have an alternative suggestion for this. I'm a commercial illustrator, and when I'm not sure how high a customer's budget is, I sometimes make them 2 offers, maybe even 3. One being "budget", the other one "premium deluxe service". I list all services independently within those offers so that they see the value and time it takes to create the services. I've had it happen before that a customer took the budget offer, saying that they can't afford the "premium deluxe" one. What he didn't know is that the "budget" price was already not quite my absolute minimum price, but a "normal" one for me. I'm not saying that I tricked him into paying too much, but that I had some control in making him pick the price that was good for me too. I hope that makes sense =) I’m not sure if that is directly in line with what your concern is, but I have an alternative suggestion for this. I’m a commercial illustrator, and when I’m not sure how high a customer’s budget is, I sometimes make them 2 offers, maybe even 3. One being “budget”, the other one “premium deluxe service”. I list all services independently within those offers so that they see the value and time it takes to create the services. I’ve had it happen before that a customer took the budget offer, saying that they can’t afford the “premium deluxe” one. What he didn’t know is that the “budget” price was already not quite my absolute minimum price, but a “normal” one for me. I’m not saying that I tricked him into paying too much, but that I had some control in making him pick the price that was good for me too. I hope that makes sense =)

]]> http://www.artbizblog.com/2006/12/does-retail-pricing-work-for-art.html/comment-page-1#comment-2500 Suzette Fram Fri, 29 Dec 2006 22:47:19 +0000 http://www.artbizblog.com/2006/12/does-retail-pricing-work-for-art.html#comment-2500 There seem to be 2 schools of thought on the matter of pricing. There are some around here who don't even want to show prices. They seem to feel that art and money don't go together. So there's quite a bit of distance from no prices at all, to gimmicky prices like $499. I personally believe that if you want to sell, you need to show the price. Buying art is often an impulse thing; if the buyer has to inquire about the price, he probably won't and you'll lose the sale. I do not however bring the price down by $1, or $10, just to trick the buyer into thinking the price is lower, since I am never fooled by such tactics when I shop, and I believe my viewers are just as smart and will also not be fooled. I would be interested to hear from anyone who has had success with this tactic. There seem to be 2 schools of thought on the matter of pricing. There are some around here who don’t even want to show prices. They seem to feel that art and money don’t go together. So there’s quite a bit of distance from no prices at all, to gimmicky prices like $499. I personally believe that if you want to sell, you need to show the price. Buying art is often an impulse thing; if the buyer has to inquire about the price, he probably won’t and you’ll lose the sale. I do not however bring the price down by $1, or $10, just to trick the buyer into thinking the price is lower, since I am never fooled by such tactics when I shop, and I believe my viewers are just as smart and will also not be fooled. I would be interested to hear from anyone who has had success with this tactic.

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