Oh, boy. Today’s Art Marketing Action newsletter gave you yet one more thing to do during the holidays. (Hey, that’s what I’m here for–action!) Be sure to check it out if you don’t already have your holiday card and gift list finalized–or if you think you might have missed someone.
If it’s just too much to think about getting these out before December 25, why not send out Happy New Year cards and gifts? Or even Valentine’s Day? (”Your generosity has been good for my heart.”) Sending something after the holiday rush might even be more effective since it won’t get lost in the mounds of mail.
You may not believe it, but now is the perfect time to get yourself better organized for the holiday 2007 season. Yep! Take these steps:
1. Go into your computer database and make a checkbox for your holiday list. Throughout the year, add people who should be on that list. No checkbox capabilities? No problem. Just add the word “holiday” or “Christmas” to the area for notes. Next year you can do a search and pull up all of those names.
2. Keep track of what you receive from others and whether or not they should be added to your list.
3. Start a “Holiday Ideas” file. When you hear a clever idea that you might want to appropriate (not the design! just the concept!) or get an idea of your own for a card or design, throw it in the file. If you want to tell any personal stories that you might forget when it comes time to send your greeting, put a note in your file to help you remember.
4. Put a reminder on your calendar for August 1 that you have just four months to prepare for the holiday madness. Add other appropriate deadlines to your calendar.
5. Start a “Holiday Mailing List” folder. Throughout the year, drop in names you need to recall at the end of the year.
Image: Anne Leuck Feldhaus greeting cards.