Continuing the countdown what I believe to be the Top 5 Mistakes Artists Make in Their Businesses.
In at #2 . . .
The 2nd biggest mistake artists make is presenting themselves in an unprofessional manner.
You need to show you care about visual presentation. If your marketing materials and website are sloppy or sub-par, why shouldn’t one assume that your work is also below average? Written materials and websites need a makeover that reflect the direction you’re going (see Mistake #5). Coherent written materials and excellent verbal skills go a long way when trying to sell your art. Pay special attention to photo reproductions of your work since they must stand in for the originals.