You’ve been waiting for it all week. Drumroll, please.
As I see it, The Biggest Mistake Artists Make in Their Businesses is . . . Neglecting their mailing lists.
You need to learn to be comfortable socializing and meeting more people. You ought to be adding to your mailing list constantly. More importantly, get a good database and use your mailing list often! A good, qualified mailing list is your #1 asset.
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{ 6 comments… read them below or add one }
Alyson, do you have any suggestions for a database suitable for an individual artist’s needs?
My mailing list is my biggest shortcoming! Thank you for posting these, Alyson, they’re good reminders to “shape up” in the coming year.
As a result of this posting and your organizing class I have updated my mailing list and made it really easy to update weekly from now on. Yay!
As always Alyson, right on the mark. It’s so easy to collect emails/info from either online visitors to one’s website or people visiting one’s many shows and so very valuable. Best wishes, Liron http://www.liron.com
One of the things I do is, to send handwritten illustrated mail to my top ten collectors. I just let them know what my art life is like and I let them know that I have work available for purchase. This works. I am a good day laborer in the art universe. So far so good . My letters are suitable for framing. In this day and age of email, the personal touch is always needed. Sincerely, Bob Ragland
Thanks for your post! Bob’s idea is great. I was just wondering what am I supposed to do with my mailing list. Let me know the link(s). Thanks.