In the last Art Marketing Action newsletter, I said “Get It Out There.” Get your work out for everyone to see. As if to verify that you must, indeed, have multiple personalities to run a successful art career, today I tell you to “Return to The Studio.” Yep, you have to have a good deal of left-brain activity for the business side of your art, but you can’t neglect the right brain. It’s the reason for your existence.
I dare say that the number one frustration I hear among artists is that they can’t do it all. Moreover, many think they have some sort of entitlement. That being an artist exempts them from the mundane business tasks required of everyone else. I know that’s not you. You wouldn’t be reading this if that were you. Or perhaps it is. Perhaps you’re not yet a convert. In that case, I hope you’ll come back again and again. I’d like to have the chance to convince you of this dual role required of you.
What I want to ask today is this: When you want to get over a slump . . . When you want to take The Big Leap with your art . . . When you are bored and want to experiment . . . What do you do in the studio?