An article in the New York Times proves that people are buying art from digital images and that entire shows are sold out before they even open to the public. Quick! Read this article before they archive it (sorry I’m late reading it and sharing it with you).
Some things to note:
- This is happening because the gallery dealers are really working their lists and offering the work as a preview to their most loyal clients.
- The clients trust the gallery dealers and the reputations of the artists. Note this quote: “But I think a lot of people buying this way are buying the name of an artist, not a particular work.”
- A special "secret" website is set up for the clients. This makes them feel special and "in" on something.
- This is why every artist needs to know how to create, resize, and attach jpegs to emails.