In response to my recent four-part series on blogging from the Art Marketing Action newsletter, artist Sherry Loehr confessed:
You have been spending much time on blogs and I have to admit , I still don’t get it!!!!! If blogs are just to have artists spend time, a lot of time, chatting, is this really a smart use of our time/energy? I am already plenty busy DOING art, and trying to sell it , tell me again what good blogging does? I’m just not convinced that it either helps you make better art, or sell that art. If it doesn’t do those things, why are you pushing it? Just because it’s cool?
Well, I guess I didn’t do my job good enough. I don’t think I’m going to convince skeptical artists to start blogging. They’re just going to have to take a leap of faith based on the experience of others. I don’t think we do it because it’s cool. We don’t have time to do it just because it’s cool. We make time for it because we have found it to be an extremely valuable tool in marketing and building our businesses. All you have to do is look through the comments on the Art Biz Blog to see how many different people read it. In fact, this may be why blogging IS cool. Not because it’s a fad, but because it produces results.
Trust me, you’ll never get it until you’ve done it.
If you like, think about it this way:
If you made a flyer and posted it in a very public place, you’d get people who happened upon it to read about your exhibit or art or event. Fine and good. That’s kind of like your website. It’s relatively static and stays in one place. BUT, if you made a flyer and copied it 100 times and posted it in 100 places, you’d get that many more people to read about what you have going on. That’s your blog in the most simplistic terms, but it’s really more than that. Blogging lets you leave your virtual footprint all over the Internet. The Web LOVES sticky content. The more you’re connected–the more posts you make, the more links you leave on your blog, the more comments you leave on other blogs–the more you’re loved by the search engines.
The more you’re loved by search engines, the more likely it is that people who don’t know you will find you.
(And, Sherry, I just did you a favor by posting your name on my blog AND linking to your website AND giving you a Technorati Tag. I was going to post an image, which would have provided you with another place that your name appears online, but all of your images have a thick black line on the side of them and I don’t have time to crop them. That’s a deterrent for me when I pick an artist to write about on this blog. Something to think about, although I suspect the black line is there to discourage people from using the images. Mission accomplished.)
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