Blog readership is a good demographic for artists

Just found these two fantastic reasons to start and keep up with your blog:

  1. Compared to the average Internet user, blog readers are significantly more likely to live in wealthier households, be younger and connect to the Web via high speed connections.
  2. Blog readers also visit nearly twice as many web pages as the Internet average, and they are much more likely to shop online.

source: Search Engine News quoting 2005 ComScore Media Matrix report

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