1. Start a file folder for blogging ideas. Whenever you come across good blog fodder, scribble it on a piece of paper and throw it in there. I get lots of ideas from subscribers who write to me. Because I don’t have time to answer personal questions, I ask if I can use their question and name on my blog and have even posted a policy for doing so.
With their approval, I then drag their email to my “Blog” email folder and it sits there until I’m inspired to write about it.
2. Visit other blogs. See what you like and what you don’t like. What you’re attracted to is probably what is attracting others. Can you write similar entries?
3. Look for balance among the following: content about you, your personal art journey, what your readers will come back for more of.
4. What makes your art unique to you? If you don’t know this, it’s hard to come up with a statement or marketing pitch of any kind. Why should I buy your work over someone else’s? Write in that area.