Why Margret Short’s art blog is successful

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This week’s Art Marketing Action newsletter uses Margret Short’s blog as an example of a well-focused blog. Margret is succeeding with her blog for a number of reasons:

  • It has a purpose. She keeps a folder of stuff she can write about that relate to her project. And she gives a brief overview of her project in the left column.
  • She used her extensive mailing list to get her first subscribers.
  • She updates her subscribers using Constant Contact every month.
  • She’s letting people in on the secrets she’s discovering. People love secrets and obscure facts! From her recent entry on green: “If jars glazed with celadon had a clear pleasing tone when struck, people would consider the jars as homes of gods.” Who knew? And from an earlier entry, who knew that epidot, a pigment from Russia and Austria, is unpleasantly gooey and that it “must be used immediately after making it or it turns gummy and not brushable at all.

Visit Margret’s blog.

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3 comments to Why Margret Short’s art blog is successful

  • I couldn’t agree more with Alyson that Blogging can be instrumental in helping an artists grow their businesses. I also admit it is time-consuming to get a blog set up to give it a professional look and to learn how to post, administer and publicize the thing. Still, I believe that outside of personally meeting a collector, there is no better way for an artist to convey something about themeselves that can motivate collectors and galleries to buy their work. The Internet is becoming what is known as a disruptive force in the world of marketing. It’s power to reach and influence people is growing while other traditional means of marketing, save word-of-mouth, are declining. If you agree with that notion, then you should pay attention to the article titled, “Why Google Blog Search Matters to Your Business.” You can read it at: http://www.internetseer.com/services/article.xtp?id=26148 You may need to copy and paste the above link into your browser to find it. It’s a quick read that explains how Google is now ranking blogs and how a blog with high rankings drives traffic and rankings for Web pages.

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