Anyone who has been reading my Art Marketing Action newsletter or taken classes with me knows I’m a huge fan of collaboration. Artists do really cool things when they get together.
I’m also a fan of William Kentridge. I can’t claim to have seen a lot of his work, but was very taken with a small exhibition of it at the Met a couple of years ago. Now he’s collaborated on a production of Mozart’s "The Magic Flute." Oh, to be in New York and have the opportunity to see this!
You don’t have to limit your collaborations to other visual artists. What can you cook up with musicians, writers, poets, and dancers? Those collaborations all have buzz appeal.
–>Make collaborations a part of your marketing plan. Start an Art Biz Connection salon or create a plan of your own.