You say customer, I say . . .

At yesterday’s Art Marketing Action workshop in Evergreen, this question came up: “What do you call the people who buy art from you? Buyers? Customers?”

I suggest calling them patrons or collectors. The word “patron” has such a strong connection to art history. Patronage in the Early Renaissance and beyond led to incredible advances in art and the enhancement of public spaces.

I use the word “collectors” in my book, Cultivating Collectors, because that’s the intent of that publication: to encourage your buyers to collect your work again and again.

I am always way too caught up in a workshop to take pictures, so they usually happen after a lot of the group has already gone home. Here are a few people I was able to keep hostage for a bit longer at day’s end. (With just enough time to spare to get home for the start of the Kentucky Derby and a mint julep.)

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Longtime Art Marketing Action newsletter subscriber and client, Denise Bellon West, made it to the workshop.

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Melissa Shipley, Center for the Arts Evergreen director Kimberly Moore, me, and Denise Bellon West ham it up for the blog.

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