Ellen Soffer is a client and ArtBizCoach.com Inner Circle member. We were brainstorming an intriguing title for her most recent exhibit–something better than “New Work by Ellen Soffer.” I noticed she had selected the image Candy Mountain to be on the postcard for the exhibit. There it was! Can’t get a better name than Candy Mountain. It’s fun, playful, and it alludes to the bright color in her paintings. You can just imagine eating your way through a huge pile of colorful candies.
The new title:
For more on titling your art, see the current issue of the Art Marketing Action newsletter. Need inspiration and ideas for titling? That’s what this week’s audio recording for Inner Circle members is all about.
Image: Ellen Soffer, Candy Mountain.