A major tip for writing your press releases

I just finished writing next Monday’s Art Marketing Action newsletter and realized I hadn’t given you the #1 tip for writing press releases so that your audience can find you. It’s this:

Write a press release that is rich in keywords and key phrases. It’s no different than using keywords on your Web site and blog (over and over again!). Some can be more general so that a lot of people would be searching for the term.

  • Colorado artist
  • Denver abstract painter
  • Colorado public art commissions
  • Rocky Mountain paintings

Others should be more specific. Yes, fewer people will be searching for the term, but you have less competition in the search engines.

  • Maroon Bells photographs
  • Grand Mesa paintings
  • [your name!] art
  • Rocky Mountain wildlife sculpture

Flummoxed? Check out your keyword phrases at Wordtracker (use the Free Trial just to see how it works).

Note: While I still prefer the terminology “news release” over “press release” I believe most people probably still search for “press release.” Notice that I have used “press release” in a number of these posts. It’s no accident.

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3 comments to A major tip for writing your press releases

  • More good points! I sent out a press release this week about a show I’m in and this morning had nice coverage in the local Sunday paper. I used lots of good key words for our area and the paper picked it right up.

  • Your tip on press releases is right on. Search engine optimization is particularly important when writing press releases. If you use the same keywords in your releases that people use when searching online for the same information, you can attract a lot of attention for your product, service, cause or issue. I’m offering a free email course called “89 Ways to Write Powerful Press Releases.” I explain why we should no longer be writing press releases only for the press, but for consumers who can find the releases online, click through to our websites and enter our sales cycle, even if journalists don’t think our release is worthy of attention. The course includes several terrific press release samples as well as “before” and “after” makeovers. You can sign up for the free press release writing tutorial at http://www.PublicityHound.com/pressreleasetips/art.htm It’s a very long tutorial but please stick with it. By the time you’re done, it will be like earning a master’s degree in writing and distributing press releases. And you’ll know more about this topic than many PR people.

  • For your keyword research try using http://www.KeywordSpy.com – a keyword research technology that will help you know what keywords your competitors are using and how it generates money for them, you can use those keywords to drive traffic to your site and give your business the exposure it needs. It offers Free trials. It goes with a ClickBank Affiliates Search Engine where you can see the actual market landscape at ClickBank.