I know you’ve heard this from some of the potential art buyers you come across. Seth Godin gives you a little bit of advice for how to respond to . . .
"I can’t afford it."
That’s not true.
At least it’s not true almost all the time. Very few of your
prospects literally can’t afford it. What they are really trying to say
is, "it’s not worth it." As in, it’s not worth reprioritizing my life,
not worth the risk, not worth what I’ll have to give up to get this,
not worth being in debt for.
One response to repeated cries of "I can’t afford it" is to lower
your prices. A better response is to tell a better, more accurate
story, and to tell it to the right people. The best response is to make
something worth paying for.