Today’s Art Marketing Action newsletter is all about your mailing list–a topic critical for your success so be sure not to miss it.
In the newsletter, I mention the importance of putting your mailing list in a database that is easily searchable and easy to update. In a previous blog post, I gave you a list of artist database software. Since then, I have also become aware of Artist’s Butler. I suggest you take them out for a spin and see which one fits your needs the best.
I also talk in the newsletter about how important it is to match your work and long-term goals to the names you choose to add to your list. Only add those that are a match for you! I mentioned the Art Biz Report, Approaching Galleries without Fear, but for those who are more museum-minded, there is also the e-book and audio CD The Artist-Museum Relationship.