Comments on: News release format for all of your accomplishments

By: Shina Willson

Shina Willson — Wed, 05 Jan 2011 11:35:32 +0000

very informative and interesting blog.
Thanks for sharing:-)

By: Mary Richmond

Mary Richmond — Wed, 14 Nov 2007 16:13:50 +0000

Nice, nice job on this release, Alyson. Did it get you any interviews or articles? I would have called one of my editors immediately to get an interview and pictures!

By: Alyson B. Stanfield

Alyson B. Stanfield — Tue, 13 Nov 2007 17:34:29 +0000

Shelley: Thank you for the sage advice! I’m pulling this out and making it its own post.

By: Tracy Wall

Tracy Wall — Tue, 13 Nov 2007 13:22:51 +0000

Oh my; you read my mind!! I was thinking about seeing a copy/template of a good one and it appears!! Thanks Alyson/Shelley for great advice!

By: Carrie C Mulligan

Carrie C Mulligan — Tue, 13 Nov 2007 03:43:58 +0000

Wow, so much useful info from you both. Thanks for the inspiration to get writing news releases!

By: Shelley Lieber

Shelley Lieber — Mon, 12 Nov 2007 16:55:55 +0000

Great advice, Alyson. As a publishing consultant and former magazine editor, I have some suggestions that will work for artists trying to promote themselves and their work. Releases about exhibits, classes, talks, etc. are good for event calendars and columns. To get more milage out of your writing, make a story out of your press release by tying the topic of your press release to an event, holiday or trend. Editors of newspapers, magazines and newsletters are always looking for story ideas. For example, if you’ve donated your time or artwork to a charity or nonprofit, take advantage of the upcoming holidays and write a release about how this season is the time to give thanks and give back, and describe your contribution. You can attach a small (low-res) jpeg of your donated artwork and mention at the end of the release that high resolution images are available for publication use (print sources will need 300dpi) and include your phone number and email. Another promotion suggestion is to include your press release or copies of any articles it generated with the presentation package you send out to prospective clients. The most useful tip to remember when writing your release is to keep your focus on the story, not on yourself. Journalists are not press agents; they are serving an audience. If you can help them do their job by providing useful or interesting information, you’ll get your name in print for sure. Hope that helps! Shelley Lieber Author/Creator of 4 Ps to Publishing Success™ Seminar & Workbook Web: http://www.shelleylieber.com Blog: http://www.shelleylieberblogspot.com Ezine: http://www.wordywoman.com