Stefanie Graves wrote recently with this conundrum.
I have a question based on a discussion between my husband (also an artist) and me. It seems we have very different perceptions about what is meant by an electronic portfolio. We’re not talking about Zapplication, but rather sending images via CD to galleries or shows to be reviewed by a jury. His perception is what he calls an interactive portfolio that allows the viewer to click on images or tabs to see what they want. Really a Flash movie. He feels that a portfolio is more than just images but also the presentation. My perception is that when competitions or galleries ask for electronic images they are asking for individual jpegs on a CD with other documents in Word to describe the specs on the images (ie. title, media, dimensions, date of completion). My feeling is to keep it simple for the viewer. Maybe I’m not up-to-date on what is now the standard, but I feel like this needs to be as simple as possible. I’m not sure with a flash movie, at least in the way he is doing his, that the jurors would know to click on the images to make them larger. Also, it seems like a lot of work to do each time you’re pulling together images for a particular show.
Any ideas on this?
Stephanie, here are a few thoughts just off the top of my head. Maybe others will leave more insight in the comments.
1) If it’s a juried art exhibition, submit the information in the exact format requested. They don’t want sexy, they need to be able to access the slides and information quickly and in the same format as everyone else’s. They don’t have time to figure it out.
2) If you aren’t sure what they want or might be open to, always ask. It never hurts to ask and shows that you care about the recipient.
3) There is no standard these days. It’s like the Wild West out there.
4) A flash movie might look nice, but viewers should have options and not have to sit through an entire presentation as you would like them to. Let them see what they want to see.
5) Very few people will insert a CD before they know they’re interested in what’s on there. Provide teasers (prints of the images, brochures, etc.) that entice them to open it.
Image (c) Stefanie Graves, Living Statues.