from Julia Cameron, The Artist’s Way, pages 183-84
Creativity is not a business, although it may generate much business. An artist cannot replicate a prior success indefinitely. Those who attempt to work too long with formula, even their own formula, eventually leach themselves of their creative truths. Embedded as we often are in the business milieu of our art, it is tempting to guarantee what we cannot deliver: good work that duplicates the good work that has gone before.
. . . Painters pass through popular periods in their work and may be urged to linger there. For potters, composers, choreographers, the problem is the same. As artists we are asked to repeat ourselves and expand on the market we have built. Sometimes this is possible for us. Other times it’s not. . . .
Artists can and do responsibly meet the demands of their business partnerships. What is more difficult and more critical is for us as artists to continue to meet the inner demand of our own artistic growth. In short, as success comes to us, we must be vigilant. Any success postulated on a permanent artistic plateau dooms us, and it, to failure.