My client, Ellen Soffer, recently attended an event where she was going to meet a lot of people. What to give them, she wondered?
I encouraged her to do a “one sheet.” I’m don’t believe I’ve heard this term used when discussing the components of artist marketing materials, but “one sheets” are used often by speakers, authors, and other professionals. They consist of a single piece of paper (on one side) that encourages people to purchase your book or services. It reveals your credentials and other details the reader might want to know. My one sheet for I’d Rather Be in the Studio! is at the top of my online media room. When artists tell me they want to share the book with their local retailer or with other artists, I direct them to the one sheet. It has all the info needed.
You might consider creating a one sheet instead of a brochure. Ellen’s one sheet has a representative image of her paintings, her contact information, education, highlights from her résumé, and her artist statement. It looks better than most self-produced brochures because the formatting is spot on. It looks professional.
Click on the image to see it full size and think about how you might be able to use a one sheet in your promotions. (Design by Patricia J. Velte)